In an era where issues of sustainability have assumed utmost importance in global trade and consumption regimes, it is important to focus on the expanding market of Food & Beverages (often abbreviated as F&B). Studies usually focus on the consumer market for food products, creating the need to analyze the global beverage industry in depth , to understand its effect on global emissions. The global beverage industry is valued at USD 3.56 trillion and is projected to grow to USD 4.39 trillion in the next five years. As indicated in Figure 1, a regional analysis reveals that Asia leads in market size, primarily due to its vast populace. Other high consumption zones include North America and Canada.
But amidst all the fizz and flavours , questions about the enduring sustainability of consistently meeting the demands of a continuously expanding consumer population have begun to surface. In response to such questions, various studies have been conducted to pinpoint the places along the beverage supply chain where emissions can be significantly reduced.
As shown in Figure 1, Kearney’s report enumerates five main constituents of the beverage value chain and their share of total greenhouse gas (GHG) emissions. They are-
Consumption -Despite being overlooked, technologies enabling beverage accessibility, like vending machines, emit significant levels of greenhouse gases (GHGs). Each vending machine per year produces an estimated 4500 lbs. of CO2.
It is important to note that 4 out of 5 of the above mentioned constituents are part of Scope 3 emissions. Therefore measures to mitigate the increasing emissions of these activities is crucial to ensuring long term sustainability of the global drinks industry. One such measure , brought into force by the Kyoto Protocol are carbon market mechanisms. These regulations allow companies to offset their emissions through multiple channels. Sustainiam works as a facilitator and leader , in bringing climate tech solutions to companies and businesses in need. Through revolutionary products like the Emissions Calculator (ECal), Emission Xchange(EmX), Sustainiam offers cutting edge solutions to offset overall carbon footprint.
The growing numbers have created opportunities for collaboration towards achieving sustainable growth of the worldwide beverage industry. To turn the climate change situation around, concerted efforts from top companies and emerging players alike are required. Major players need to take the first steps towards achieving net zero emissions, in line with global goals for sustainability, and set standards for new entries into the beverage market.